While every brand wants to stay in touch with their customers; it also tries to establish credibility in order to reach their target audience. In both cases, the important thing is to establish correct and solid communication between the brand and the community. Companies that want to achieve this carry out their marketing practices in this direction. Push notifications, which stand out among the opportunities offered by technology, offer a brand-new experience thanks to their effective use. In this article, we will examine 3 effective ways to use Push notifications in the MENA region.
First, push notifications are a way to actively stay in touch, especially with mobile users. Therefore, while reliability is ensured thanks to instant notifications sent by brands, various collaborations emerge. Thanks to these collaborations, companies increase their positions in the market; they also offer some incentives to their customers. With this incentive, EXTRA, Saudi Arabia's leading electronics retailer, has greatly increased its sales thanks to push notifications. Those who prefer to receive instant notifications have started to respond more to the company and generally spend more time on the site. In this way, EXTRA made an agreement with two banks and started to provide discount incentives for its customers.
Another effective way to use it is to provide instant updates about the products and services offered by brands. Emirates, an airline company based in the United Arab Emirates (UAE), provides information and updates about check-in, boarding, gate changes, seat selection and baggage claim belt numbers to its users who activate push notifications through its application. In this way, it shares the current status of the brand with its users, establishing trust among them and providing a constant flow of information.
Finally, personalized push notifications are one of the most important points. Personalized marketing techniques developed in line with information obtained using data such as user behavior, purchasing history, and demographic characteristics form the basis of personalization. For example, Landmark Group, a UAE-based multinational conglomerate headquartered in Dubai, provides personalized push notifications. Thus, the company became easily accessible, increased its interaction with this method, and increased its returns.
As a result, push notifications, one of the most effective methods used in the rapidly developing world of the MENA region, are of great importance for both brands, their customers and target audiences. It is seen that it will increase its impact effectively in the coming years.
