User interface design for MENA has become more popular in recent days. In this blog post, we will talk about what this term means and its adaptation to the MENA region.
MENA nations intend to reduce their economic reliance on oil and gas, and the adoption of digital transformation has accelerated across all industries in the area. Customer needs and expectations are changing, which has accelerated the enterprise's pursuit of digital innovations, leading to the introduction of trends such as UI and UX design, which improve the customer experience.
What is User Interface Design?
When a user interacts with a website or a mobile application, the "interface" is the access point through which the interaction takes place. User interface designers strive to develop interfaces that are both aesthetically beautiful and functionally engaging, which is the ultimate purpose of their work.
User Interface Desing for Mena
User interface designs for Mena are developing in the healthcare, media and entertainment, manufacturing, retail, service, telecom, and transportation industries. At the same time, customer-centricity is gradually being adopted, with an eye on providing the greatest solutions for customers. There are some expectations for digital products for customers. Users expect their interactions with the application to mimic the look and feel of physical objects as well as to achieve a goal with precision and ease. On the other hand, consistent service or product experience is what customers are looking for. Customers who purchase online or in-store will have more trust in a company that is consistent. In the meantime, personalization is the other concept that customers appreciate. It's no longer a new thought to customize services to individual customers' preferences. Facebook is a simple example of a personal preference-based portal that serves up content depending on a user's interests and behavior. Taking this into account, all of these designers may create user interface design for Mena according to their expectations.
Strategies of User Interface for Mena
User interface design for Mena is getting popular. However, the Middle East localization of the items requires a lot of effort. The Middle East is a fast-growing market that needs particular modifications due to the fact that reading and writing are done from right to left in the region. Since Arabic is the fourth most popular language in the world, all designers have to adopt the language for their designs. The Arabic and English alphabets are vastly different, and this is only the beginning. With 28 letters, Arabic has more than twice as many as English's 26 letters. Some terms cannot be translated straight from Arabic to English, and this results in long, descriptive statements that are difficult to understand. However, when words are directly translated from Arabic to English, the terms are often shorter. Designing should be done with this in mind.
In this article, we briefly addressed user interface design and its application in the Mena region. You may contact ddip, which closely follows the Mena region’s trends, for assistance and information.
