Just before diving into the e-commerce sector, it is essential to internalize properly what an integrated agency is and what it does. We can portray integrated agencies as a single large roof that can fulfill all the market needs of its customers once and for all. Creating such a complex structure is not easy, not at all. Such a making requires a devoted, hard-working, and dedicated team. And it is not easy to come by.
The e-commerce sector is on the rise all over the world. Of course, the MENA region also gets its share from this uptrend. MENA is a region where more than one country and, accordingly, culture prevails. Therefore, there are constantly updated dynamics in the operations carried out here. Having mastered the dynamics of the region thanks to its prosperous work in the MENA region, ddip continues its operations with the inclusive perspective that an integrated agency should have.
Why is an integrated agency needed in the e-commerce sector?
Competition in the e-commerce sector is very high. Brands need professional support in order to make a dash and achieve success in this struggle. Since the needs of a company operating in the e-commerce sector will be diverse, compensating all these needs under a single roof will reduce the costs considerably.
Success in the e-commerce industry depends on understanding customers. Because of the rise of this industry, customers have had more than one alternative for almost every product and service. The integrated agency, which plans every spot from the first interaction of the customers with the brand to the after-sales relations, carries out the moves that will put the brand works one step ahead of the sector competition. An integrated agency also contributes to the creation of new markets by offering the client a 360-degree point of view. While helping customers fulfill their needs, it creates new necessities and services on demand.
One for all, all for one
All of the strategies developed by an integrated agency on the brand serve one single purpose. This particular purpose is of course the success of the brand. An integrated agency uses all marketing channels to serve this purpose. It is necessary to evaluate all these marketing channels in accordance with the perspective of the digital age. It is very important to follow trends for integrated agencies trying to bring a comprehensive point of view on all existing marketing channels. Thinking about the communication of the digital age and working on it to sustain the success of the brand today and in the future is one of the critical services of an integrated agency.
Brands, which always need the holistic approach of integrated agencies, are in search of accurate cooperation to ensure their success. With its outstanding works in the MENA region, ddip continues to operate to end this search and to help the brands it cooperates with.
