Developing social media strategy is one of the most effective and important areas in the communication part of your brand. To determine your brand's communication strategy and to appeal to your customers more accurately and effectively, a proper social media strategy should be developed at the same time. The social media strategies you will develop may vary between geographies. Before starting a communication process, it is necessary to gather information about the habits and preferences of the region. In this article, we will discuss the methods and details of developing a social media strategy in the MENA region.
What is Social Media Strategy?
Social media is the name given to the communication carried out from all internet channels. We can include all web applications in this definition. Facebook, Instagram, Twitter, and LinkedIn are the main communication channels in this field. These areas allow for easier and more effective strategy development compared to traditional media channels. Social media strategy, on the other hand, covers your post-story and reels work in these areas, paid advertisements you will give, customer relations you will establish through the feedback you will receive, and many other communication actions you can take.
Why Should You Build a Social Media Strategy?
An attentively planned strategy will bring you more ease of action and steady success because there is a plan to follow. In the social media strategies that you will create separately for each social media application, you should calculate how to communicate with your customers most effectively and how to increase their views on your brand positively. The use of communication strategies will also gain importance to give your brand identity. The way you introduce and describe yourself to customers is a factor that determines the image of your business in the eyes of your customers.
MENA Region and Features
The MENA region stands out with its unique characteristics and traditions. It would be to your advantage to consider the cultural characteristics and habits of the region in the strategies you will implement in this region. The MENA region differs from other regions with its complex cultural structure and unique social media habits. Social media usage is very high in the MENA region compared to other regions. It makes sense to take this into account and act accordingly when developing your strategies. In the region where special days and holidays are very important, preparing a marketing strategy for these special days is another remarkable point.
Working with Yuva, one of the important bakery brands in the MENA region, ddip creates the brand's social media strategies specific to the region.
