Digitization plays an important role in modern marketing. Alterations in consumer spending patterns are occurring simultaneously with the rising digitization of all business activities, which makes everything more readily available. The MENA region, which has a large market, benefited from this process and began to use more technological devices and strengthen its social media presence. In fact, it has been observed that consumers in the Mena region are more directed toward online shopping during the corona times when these digital innovations increase rapidly. In this blog post, we will talk about the effects of the digitalization process on consumer purchasing behavior in the Mena region.
Digitization Boosts Online Shopping
Even in this digital age, physical stores remain an important element of the user journey. However, as retailers' routines and schedules change, so do their customers' purchasing habits, with shoppers indicating an increase in online and channel-agnostic purchase preferences. This change shows how important it is to have omnichannel strategies and be there for customers at every step of their journey.
People Place a High Value on Ease of Use
Although there were noticeable shifts in consumer behavior throughout the corona period, such as individuals spending more time at home and taking up new activities, the factors that influenced where people shopped remained mostly unchanged. However, the desire to go out and purchase on Corona Day has been supplanted by the use of online shopping and home delivery services. The ability to obtain something quickly has become more important than the enjoyment of some pleasures in today's society.
Online Product Research Increasingly Relies on Search and Video
Customers in MENA conduct the majority of their product research on the internet, and the two tools that they use the most are search engines and online videos. Additionally, the use of social media, as well as websites and apps offered by retailers, has seen rising numbers.
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