Creating a successful digital campaign has several challenges. In addition to these challenges, managing the process in a multicultural region like MENA requires extra precision. To cope with this defiance, a team that is professional in the field and has deep knowledge of the region is highly required. ddip offers just such a team for digital campaigns that occur in the MENA region.
What does a digital campaign cover?
A digital campaign consists of multiple elements. These elements can be listed as search engine optimization, pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. Some of the key elements involved in a digital campaign have been covered in our previous blog posts. And we will continue to cover the rest of it in our future blog posts.
Things to consider in the MENA region
The MENA region consists of many countries. Although these countries have a collective consciousness, each and every one of them they have different cultures within themselves. These different cultures cause digital campaigns to progress differently. For example, a digital campaign application that was thriving in the United Arab Emirates may not be successful in a country like Saudi Arabia. In spite of these two countries being neighbors due to their geographical locations, they may respond differently to the same strategy due to their historical and cultural differences.
There are some delicate points that need to be considered when running a digital campaign in a region like MENA. The religious belief that dominates the region and the culture that develops accordingly is a highly penetrating factor. Digital campaigns that will take place in the MENA region, which has a predominantly Muslim population, should also be carried out in a way that does not contradict the basis of this belief.
The MENA region has countries where different cultures coexist. Again, the United Arab Emirates is the best example of this. The majority of people living in the United Arab Emirates immigrated to this country from different parts of the world for very distinct reasons. For this reason, when analyzing the countries in the MENA region, it carries great importance to analyze the people living in them and understand the community.
A strong partner who will understand your and the region's demands
We have mentioned above the key points necessary to run a successful digital campaign in the MENA region. It is precisely for these reasons that a business partner who understands the region and its multicultural structure in it well becomes very important for companies. ddip, which carries out victorious digital campaign practices in the MENA region, is ready to assist you at any point you need.
