Digital marketing; It is the name given to all of the online marketing strategies that use areas such as computers, mobile devices, and digital media platforms to promote products and services. When it comes to digital marketing, the moves and strategies to be made determine the needs of the customers instead of digital agencies.
Importance of the digital marketing implementation
Digital marketing, which has gained meaning as a result of the revolutionary emergence of the Internet, has completely changed the understanding of ongoing trade and marketing. All kinds of devices and platforms where the internet can be used can be targeted to develop digital marketing strategies for brands.
Moreover, digital advertising agencies are trying to develop marketing strategies for the brands they serve, suitable for almost any platform imaginable. At this point, there may be a false perception of 'existing on every platform'. Rather than existing on every platform, it is more important to do justice to existing platforms and to use the right communication strategy. At this point, a digital advertising agency consisting of professional people who know the region well and can analyze the needs of the brand correctly will be needed. Having carried out successful digital marketing activities on behalf of different brands, ddip offers strategies that can serve the needs of every sector by using its expertise in the MENA region.
Adaptation of digital marketing
Today, almost everyone has adopted that digital marketing is an important factor. However, when compared to this rate, a very small group of people have knowledge and equipment about what digital marketing does.
Digital marketing strategies produce easily measurable results. Strategies can be arranged according to the needs of the brand and more accurate future plans can be made on the data obtained.
Since there are no boundaries to digital marketing, there is no limit to the variety of returns received through different strategies. Every strategy has a different outcome. Therefore, each day the professionals came across new marketing techniques.
An overview of digital marketing in the MENA region
When we look at the MENA region, we come across a very competitive industry for digital marketing. The region is full of perspectives such as the GCC countries and Egypt, which have very significant growth potential and invest money in this sector. When we look at the countries that can speak the Arabic Language approximately %70 are internet users. According to data in 2020, one of the most users on social media platforms Facebook, has the highest influence rate of %51. Egypt is top of the chain with 40 million monthly active Facebook users. Saudi Arabia offers an outstanding market for Twitter strategies. They are involved %38 of the population on Twitter.
The indication of the digital marketing industry growth is most certainly the e-commerce area. The e-commerce market in the MENA region reaches sixty-nine billion American dollars by the end of 2020.
The digital advertising statistics in the MENA region
The advertising industry evolving through digital administration. According to data provided by Statista, internet ads account for 44.2% of total ad spending in the MENA region in 2020. By 2020, the share of TV advertisements in the MENA region is decreased to %30 and the share of newspapers decreased even more by %1,9. By the first quarter of 2022, we gain more reliable data for 2021 and those data give us insights about what comes next.
The digital advertising field in the MENA region had a big, solid, severe increase between 2010-2015. According to data from Statista, digital advertising in the MENA region has increased by almost 600%. The digital advertising spend in the MENA region reached over 1 billion American dollars in 2017, and from then it is growing even faster and stronger. Of course, it is possible to see that this growth slowed down, maybe stopped, maybe even regressed in 2020 and 2021, which passed in the shadow of COVID-19. When different sectors are examined, these ripples can be revealed to the eye.
What about digital transformation process in the MENA region
Digital transformation; has emerged as a result of the changing needs with the opportunities offered by the developing information and communication technologies. Organizations that want to meet these needs effectively have implemented a holistic approach in their business processes.
Digital transformation continues to take place in every corner of the world. However, it does not happen in the same way in every corner of the world. Brands need expert touches from a professional team to adapt to this transformation thoroughly. And this is where we come in. With the work we carry out in the MENA region, we help brands to realize their digital transformation processes in the best way possible.
Digital transformation process under the shadow of the COVID-19
Of course, the COVID 19 pandemic has had a profound impact on the MENA region and changed pretty much everything. Although the pandemic process presented a major economic downturn, the digital transformation process in the MENA region has shown much progress.
With the pandemic process, the tourism industry had to reinvent itself. Therefore many MENA countries having stated tourism in their 2030 vision, have also rapidly switched their digital transformation priority toward their National Health programs.
What the numbers whisper about the MENA region
These days across the GCC, mobile usage is almost at at %100 among Generation X and Generation Y. To be exposed internet at between 98% to 99% in the UAE, Kuwait, and Bahrain. If we look at these three countries again, the active use of social media users in proportion to the population reaches an average of 95%.
Especially video content will become increasingly valuable. According to a study conducted by Cisco in 2017, 69% of global internet traffic was covered by video content. The study also predicted that video-on-demand traffic could double by 2021. The pandemic period accelerated the work and increased the importance of video content even more.
The average 15 to 24 years old MENA region citizen spends 72 minutes a day watching videos content online. These citizens consume video content platforms like YouTube daily. For this reason, video content is used as a very strong marketing method in the MENA region. And it has a significant place for the digital transformation of the brands in the region.
Although the concepts of digital marketing and digital transformation exist with different applications, they feed off each other. Regions experiencing digital transformation processes have taken their first steps in this transformation with digital marketing and have continued it. This is a fact and it also applies to the MENA region. In the future and that future may be so close, it is quite possible for the countries in the MENA region to complete their digital transformation processes, respectively, and to catch up with the rest of the world in digital marketing.
The MENA region has become an important part of the worldwide digital marketing and digital transformation process in recent years. Every brand wants to be involved in this digital marketing and digital transformation process. However, processing the data most accurately and developing creative solutions is possible with the advice of professionals who know this region. We know what digital means and we know this region too. We are ddip.
