Integrated communication makes it possible to develop communication strategies through approaches that connect quite different centers from many branches in order to create a comprehensive communication strategy. Integrated communication paves the way for any commercial unit to adjust the distance it sets between the audience it wants to communicate with and its short and long-term goals, as well as develop alternative agendas in this direction. In this respect, we can interpret that integrated communication is more than a choice today, it is a global standard and a value gaining importance in this direction. In this short blog post, we will try to draw a basic diagram of integrated communication with brief analyzes of the separate factors that underpin integrated communication and enable its practice, and highlight its importance in the MENA Region-specific.
Significance of Integrated Communication and Digital Marketing in MENA Region
Today, integrated communication is of critical importance in the creation, implementation and re-creation of broad-axis communication strategies that have emerged as a natural result of digitalization in line with user-based feedback. While this importance can be evaluated for the sustainability and development of digital marketing, which has become indispensable for large businesses and companies, this scale can be evaluated in terms of being able to exist in the market, entering the market and using a bond with a certain audience in smaller or medium-sized businesses. When we evaluate the importance of this global framework for MENA, we can focus on two main features of MENA as a market. First of all, MENA stands out with its performance in digitalization. These data, demonstrated by the rapid adaptation process, clearly demonstrate that integrated communication is a must for MENA. Secondly, the volatile nature of MENA and the dynamism of its user base allow us to re-emphasize the importance of integrated communication for large and small brands that want to meet the masses.
Significance of Integrated Communication and Customer Loyalty in MENA Region
Today, when it comes to customer loyalty, it is a must to talk about the continuity and effectiveness of communication. As a matter of fact, the quality and quantity of communication at all separate levels, from the success of the smallest customer operations to reaching new customers, is vital. On the other hand, being able to engage with different profiles of users, taking this engagement to effective levels and achieving conversion from this engagement are closely related to meeting these criteria in communication. In this context and beyond this context, customer loyalty has become a necessity for every brand in multiplayer markets. The role of integrated communication in this regard is also critical. Because in today's world, where brands gain an identity and are valued through this identity, we can state that one of the basic conditions of customer loyalty is a successful integrated communication strategy for a dynamic and young market like the MENA Region.
