Every customer and every target audience are unique. Companies also have different features, products, and services. Therefore, companies are also unique. Both customers and target audiences want to feel unique in front of companies. As a result, a new marketing strategy emerges. This strategy is a personalized marketing strategy. Thanks to this experience that companies offer by using various campaign methods, customer satisfaction is ensured, and an environment of trust is created. In this article, we will talk about personalized marketing campaigns, considering the MENA region.
The MENA region covers a wide geographical area. Thanks to the cultural diversity within the geographical area, companies are also seeking to produce different solutions. While we want to have a strong bond with our customers; they also want to reach their target audience easily. At this point, the importance of customer experience emerges. The basis of the banking sector is the relationship of trust. Being aware of this and located in the MENA region, Commercial Bank of Dubai decided to offer the personalization experience to its customers in its most perfect form. While it allows customers to determine all the features that credit cards will have; at the same time, it also gave the design of the plastic of the card to people so that it could be designed according to their tastes and wishes. Prioritizing customer preferences, the bank determines its interaction with its customers in line with their wishes and offers brand new banking solutions, thanks to this personalized marketing strategy used in its products and services.
Another personalized marketing campaign experience is dedicated to improving customer relationships. Customer relations, which are seen as a complement to the element of trust rather than being sufficient, ensure the binding and continuity of the brand. Considering the numerous customers interacting with a company, the needs of each customer must be met. Airlines are one of the most important areas of this. In this sector, customers want to feel a little more special. Companies that want to provide a positive experience throughout the journey develop good relationships with their customers with their own unique methods. Emirates, the successful airline of the MENA region, has started to provide this with its in-flight entertainment services. Thanks to the Emirates Application, Emirates Airlines allows passengers to create personalized playlists, select movies or TV programs, and podcasts before check-in, and welcome passengers with their favorites when they board the plane. Thus, passengers have the chance to experience personalization at the highest level.
As a result, the marketing world continues to develop with different innovations every day. Personalized marketing campaigns, which will continue to be popular in the coming years thanks to the development of technology, are preferred in the MENA region as well as all over the world. This development, which is important for both companies and customers, not only ensures mutual satisfaction but also makes people feel unique, it appears as a brand-new breath in the marketing world.
