Crafting a distinctive brand story is a key element that distinguishes a brand from its competitors, providing the audience with insights into the company's identity. This blog post will provide effective strategies for developing a compelling brand story.
What is a brand story?
Brand stories are personified narratives that aim to declare the brand's identity. A well-crafted brand story plot will explain the brand's birth, development, and motivation that drives the brand forward.
Why is the brand story so important?
A strong brand story helps customers get to know the brand and understand what the brand stands for. By understanding the brand identity, customers are more likely to choose the specific brand's goods or services.
How to create a well-crafted brand story
1. Start with your why
Each brand stems from different reasons. Some brand stories narrate the solution to a problem or an enjoyable memory that led to the creation of the brand. Starting with the very first reason for your brand's existence is a great starting point for creating a compelling brand story.
2. Explain your struggles.
Brands often face many struggles in their developing stage, and overcoming them empowers the brand's identity. Tell your audience what circumstances led to the current status of your brand today.
3. Choose a suitable brand voice for your story
Good brand stories are also narrated accordingly. Choosing your brand voice according to your brand story is crucial, as both of the elements play an important role in a brand's identity. While some brands prefer a more entertaining and playful approach, other brands might go with a more serious and professional one.
4. Evoke emotions with your story
As we previously mentioned, your brand's origin story may be a joyful memory, a solution to a problem, or a tragic event that led to the birth of your company. Making use of emotions while narrating your story will help your audience identify themselves with your brand, ultimately leading to more conversions.
Crafting a brand story for the MENA Region
Each region has different cultures that influence consumer behavior. Middle East and North Africa is one of the biggest marketplaces and has its very distinct culture on its own. In order to appeal to the MENA region:
· Consumers from the MENA region are more sensible when it comes to cultural resonance. They appreciate brands that implement elements from their own culture.
· MENA consumers value traditions and will certainly appreciate brands that align with their cultural identity.
· MENA consumers tend to be more conservative with their spending, therefore appealing as a brand with a suitable price/quality ratio will be beneficial.
In short, brand stories are essential means of marketing that help companies connect with customers, create a brand identity, and vocalize their stories. It is important to note that each region has its characteristics, and creating an effective brand story in MENA requires attention to some cultural and regional differences.
