The advancement of technology has its impact in every field. This scientific development, which is called artificial intelligence due to its features approaching humans, and which has begun to take an active role in our daily lives, also manifests itself in the marketing sector. This situation can be called a game changer, especially in the MENA region where the young population is concentrated. The increase in interaction with artificial intelligence, which is one of the results of the rapid spread of the Internet, has not escaped the attention of the companies in this region and they have started to benefit from artificial intelligence in order to establish connections with their target audiences or strengthen their existing connections.
Solutions That Make Life Easier
One of the primary goals of artificial intelligence is to make life as easy as possible. Companies also try to provide this for their customers. For this reason, they follow new technologies every day and try to integrate the most appropriate ones. For this reason, they carry out some collaborations. We can see one of the best examples of this in Abu-Dhabi-based flight company, Ethiad Airlines. Ethiad Airlines has formed a partnership with technology company AstraTech that will allow its customers to make reservations through the company’s chat application BOTIM. Customers will be able to make a reservation by typing what they need in a few words, and BOTIM will easily create the reservation by completing all the rest on behalf of the customer. Moreover, thanks to BOTIM, which stands out with its Arabic language option, the company takes its marketing strategy to the next level with artificial intelligence and emphasizes that it can easily meet the needs of its customers with this convenience.
More Personalization
Artificial intelligence is very important in terms of personalization. Personalized content, which is the most important way to respond to the needs of the target audience individually, offers a better user experience thanks to artificial intelligence. Realizing this situation, investors in the MENA region have chosen the use of technology with solution suggestions and collaborations that can meet the needs of the region. For this reason, Los Angeles-based technology company I.AM+ has made an agreement with Majid Al Futtaim, one of the leading retail companies in the Middle East, and provides services to its customers in both English and Arabic, thanks to its artificial intelligence-supported communicative voice assistant called Omega. In this way, artificial intelligence offers customers the chance to have a unique shopping experience, both in-store and online. In this way, the company reveals a great marketing strategy that increases brand reliability by staying in direct communication with its customers.
Robot Customer Service
Artificial intelligence can now appear physically in our daily lives. It is now possible to experience this thanks to robots. Although chatbots used in customer services are popular, UAE-based bank Emirates NBD offers a real artificial intelligence experience to its customers in its Dubai branch with its robot called Pepper. Pepper, the robot, welcomes customers at the door of the bank, shows them around the bank branch, asks customers’ questions about their satisfaction and helps them. It is a kind of artificial intelligence technology offered by the Dubai government to measure happiness in the Emirate of Dubai and is a first in the world. In this situation, the customer experience offered by the brand reaches unique levels. Thus, we clearly show that the company has integrated its service marketing strategy with artificial intelligence.
In Summary
MENA region, with the advantage of its young population, is expanding its borders thanks to the many networks offered by the internet world; it has started to become a field compatible with technology. This situation brought about many collaborations. Thanks to these collaborations, creative artificial intelligence has been used effectively by companies and they have increased the awareness and reliability of their brands with marketing strategies based on customer satisfaction. It seems possible to say that this scope will expand in the future and unique experiences will continue.
