It is a great importance for brands to reach large audiences and market their products and services. For this reason, they need to choose the right marketing strategy. Short videos, which are the most important opportunity of the digitalizing world, can provide this. They are frequently preferred because they are low cost and save time. Videos, which vary in length from 30 to 60 seconds, can provide a lot of information to their viewers in a short time, although they may change from time to time according to needs. Thanks to the sharing feature of social media, it can reach numerous people by providing unforgettable results. In this article, we will examine the importance of short videos in terms of marketing in the MENA region. Thus, we will witness the importance of short videos in the MENA region.
In competitive fields, the secret of success is to follow innovations. For this reason, brands that follow trends correctly digitalize their marketing strategies. Thus, they can communicate with large audiences and easily respond to their needs. Companies that make things that are particularly popular easily stand out. Thanks to trends, short videos are the new opportunity to leave their competitors behind in the market. Telekom Egypt, one of the important technology companies in the MENA region, attracted attention with its "WE Summer Campaign". Collaborating with celebrities, he releases songs that become popular in the blink of an eye, highlighting all the beauty of summer. They both try to reach their target audience by including popular names and invite people to discover themselves by drawing a correct framework that describes their brand.
Another important point is to establish strong bonds. Brands want to establish strong bonds with their customers and target audiences. Thanks to this bond, the brand reveals its reliability. It must be taken into consideration to ensure the continuity of the brand. It is also necessary to convey the values of the brand correctly. Thanks to the digital tools used to emphasize the brand and universal values, a lot can be expressed in a short time. Qatar Airways is one of the companies that prefers short videos to express a lot. He used the football theme to emphasize the unity of teamwork and the spirit of belonging to his brand. He combined the excitement and joy of travel with football in his one-minute short video that brought together international passengers and football fans. In this way, it brought different audiences together at the same point. It received a lot of positive feedback, increasing the brand credibility.
Finally, it is necessary to mention the use of short videos in product and service promotion. Short videos, which are the most important marketing tool preferred to attract the attention of the target audience, must tell the story of the brand accurately. It must be able to convey what the brand offers reliably and accurately. It must be able to show that it can meet the expectations it has created. In this regard, Dubai Tourism and Commerce Marketing Department (DTCM) followed an interesting method. They aimed to show the beauties of Dubai by turning the short video, starring world-famous Hollywood stars Jessica Alba and Zac Efron, into a movie trailer. In this way, they offered a great opportunity for travel lovers to add this place to their routes. Short videos in the form of trailers were presented to the taste of movie lovers of all genres. In this way, they reached large audiences with over 72 million views. They emphasized that Dubai is the great travel destination.
Thanks to all these examples, we have seen that companies in the MENA region have made significant breakthroughs in the marketing world thanks to short videos. It has become possible to say that short videos provide great advantages in terms of marketing and provide simultaneous and mutual satisfaction of brands and consumers. It is necessary to state that the importance of short videos will become even more evident in the future, thanks to technology and creativity.
