When it comes to graphic design, MENA stands out as a region that is fairly large, multicultural and has high potential, as well as with its strong creative voices & background. MENA Region, which is a dynamic and changing geography, has a wide range of competition in graphic design as well as in other areas of digital communication. In this short blog post, we will demonstrate how the trends affecting the whole world are reflected in the MENA Region in 2021, and at the end of the day, we will display brief analyzes of the three biggest separate graphic design trends emerging in the MENA Region.
1. Sustainability Themed Graphic Design Trends in MENA Region
It is quite possible to say that the strong impact of the concept of sustainability on content, graphic design and design all over the world has emerged in the same way in the MENA Region. From this point of view, when we consider the impact of EXPO 2020 on the MENA Region, it is possible to say that sustainability and close themes are also effective in graphic design, as well as in a wide area from architecture to design. This has enabled the use of greener and natural colors, as well as the transmission of the messages in the content with clearer narrative methods at text and visual levels.
2. Diversity Themed Graphic Design Trends in the MENA Region
The MENA Region is a geography with a strong culture of coexistence in addition to its cultural diversity. In this context, it is essential to apply a graphic design language that matches these values and expectations for e-commerce operations and digital marketing to be successful/effective. At the same time, when we consider the globalization of the MENA Region, it is possible to say that the MENA Region is fed from a wide area in terms of graphical design language.
3. Local Themed Graphic Design Trends in the MENA Region
In the MENA Region, another important issue that all users and consumers attach importance to and directly affects digital marketing and related processes is the active use of local motifs in graphic design. In this field, where establishing effective and comprehensive relations with users is of great importance, the appropriate use of motifs that have established strong relations with the masses in terms of local and cultural aspects has come to the fore at the beginning of the trends that have been established in the MENA Region for many years. The use of suitable embroideries as a background motif and the backgrounds constructed with vivid tones of blue and green in colors stood out as reasonable choices in different media throughout 2021.
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