WHAT DIFFERENTIATES GROWTH MARKETING IN MENA?

Growth marketing has been outstanding in the past decades, occurring simultaneously with changes in the shopping behaviors of consumers around the world. Each company has unique goals and issues; thus, it is a necessity to decide which marketing strategies should be chosen according to the brand's own needs. It can be stated simply as "data-oriented marketing”. Precisely, it is the process of making marketing campaigns benefit from experiments and their results’ data that will be a guide for determining forecasting strategies. Hence, growth marketing provides marketers with the means to analyze data and make inferences about the campaign’s feedback and results, which also makes it possible to take quick actions compatible with testing. In Mena, it is crucial to understand the desires of the customers on the way to being recognized and expanding the business among dozens of other rivals.

What about the benefits of growth marketing?

Growth marketing takes advantage of not only digital marketing tools but also benefits from traditional marketing channels. Therefore, reaching out to your aims and increasing both your recognition and, hence, profit, might be easier thanks to the tools that are used in growth marketing. Some of these tools and their main purposes are here:

-SEO: Optimizing keywords to get higher ranks in search engines such as Google.

-E-mail Marketing: Making your customers aware of your new products, campaigns, and news.

-Affiliate Marketing: Increasing web traffic in an effective, low-risk, and low-cost way by sharing links.

-Building Loyal Community: Gathering interested people around your brand will enhance your sales and recognition.

-Offline advertising: Using TV, radio, and billboards to reach a large number of people.                                        

-Traditional PR: Newspapers, blogs, and magazines are used to inform people.

Gathered feedback and data after applications of these tools are analyzed to make inferences. Consequently, your next step will be chosen under the guidance of reliable and tested information, which eliminates the risk of unsuccessful campaigns.

We are here as ddip to improve your marketing strategies, including growth marketing, in Mena. Please feel free to reach us via our websites regarding any questions or problems.