Benefits of Artificial Intelligence In Marketing for Mena
Artificial intelligence is already changing the face of marketing as we
know it. AI technology can help to optimize and accelerate many different
marketing tasks, improving customer experiences and driving conversions. In
this blog post, we'll explore the benefits AI offers to the market.
Enhanced Personalisation and Suggestions
Consumer response to marketing messages is changing. Media advertising and
direct mail are less effective than they once were. Modern consumers expect
brands to cater to their location, demographics, or interests. Many will not
engage with or even may ignore non-personalized marketing. In the past,
marketers relied on broad demographic categories as their target audience, but
with the help of artificial Intelligence, they can now tailor their messages to
each individual recipient. This technology is effective because it can foresee
how a customer will interact with a brand based on data gleaned from their past
experiences with the business.
Customer Service with the Aid of Artificial Intelligence
Some companies are now using chatbots to handle common
customer inquiries and provide instant replies whenever they are contacted, day
or night, to reduce workload and improve response times. If the question is too
complex, the chatbot can forward the conversation to a human agent for
assistance. As a result, the agents' workload is lightened and they have more
time to devote to conversations that require a more human touch.
Account-based sales journey optimization
Account-Based Marketing has been the talk of B2B marketing for the past few years.
Even though the sales stage seems to go in a straight line from prospecting to qualifying to demonstrating to negotiating and closing, we all know that account-specific sales are tricky
Most salespeople have a game plan for their target accounts,
but artificial Intelligence can provide more information about specific
people's behaviors, feelings, content consumption, and more. This information
can help salespeople improve their game plan.
In a world that is becoming increasingly dependent on
technology, your company risks falling behind if it does not take advantage of
the benefits and possibilities offered by artificial Intelligence in marketing.
If you want to take advantage of ddip's digital solutions, please contact us.
We will be delighted to highlight your brand, just as we do the Panzani brand.
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