Live stream commerce is a relatively new form of content consumption that has emerged alongside the explosion in popularity of streaming video. Videos and live broadcasts are two of the most popular forms of content consumed today, and they are often used by content creators to advertise and compare various products. A survey conducted in 2022 found that the majority of millennials (74%) prefer to view such content before making a major purchase. Using this data, I'll write a blog post about one of the most talked-about trends in online trading: live streaming.
What exactly is Live Streaming Commerce?
When live broadcasting and online shopping come together, the result is live commerce. Online sales can be made in real-time through live video marketing thanks to direct customer interaction. Customers are watching live videos while making purchases on an online store. Videos become even more entertaining when people leave comments and engage in a live conversation about them.
China was the birthplace of live stream commerce. Sometime later, other countries started doing the same thing. Live streaming has quickly become one of the most common ways that people connect with one another online. Popular live stream platform Twitch attracts an estimated 30 million unique visitors per day, as reported by Finstock. As a result, this kind of commerce became increasingly popular as companies shifted their focus to online sales.
The Advantages of Live Stream Commerce
1-Live commerce boosts revenue.
By exposing products to thousands of viewers in a matter of minutes, live trading strategies speed up the sales process.
2-Live commerce promotes impulse buys.
It's possible that people will be more likely to make a purchase if they attend a special event because they'll be afraid of missing out on limited-time deals.
3- Enhanced communication with real-time shopping
An increase in engagement is seen with video content. Compared to traditional banner ads, people are twice as likely to share a video with their social networks.
4-Brand recognition is boosted by live commerce
Consumers are more likely to remember a brand when they are exposed to the people behind it or when they see influential people promoting the brand through their content.
Even after the pandemic has subsided and life has returned to normal, online shopping will remain the most popular method of purchasing goods. The majority of consumers still prefer to shop online, even though there has been an increase in foot traffic to stores.
It's not easy in today's fast-paced digital world to stay abreast of the latest and greatest. We at ddip hope to work with you to find solutions to these problems, just as we have with many other top brands like Panzani. We are eager to put our skills in digital and artistic fields to use for you.
