Video consumption in the Middle East and North Africa (MENA) region has increased significantly in recent years. With over 300 million people residing in the region, it presents a huge opportunity for businesses seeking to leverage the video marketing trend. In this blog article, we'll explore some of the most current video marketing trends in MENA that you should be aware of.
Social Media Video Content
Among the younger generations, social media platforms like Instagram, Snapchat, and TikTok have gained significant popularity in the MENA region. These platforms have simplified the process of creating and disseminating video content for businesses, allowing them to create content that effectively connects with their desired audience.
Short-form Video Content
In MENA, short-form video content is gaining traction due to the fact that people have less time to devote to longer videos. Short-form videos, which typically run for 15 to 60 seconds, are well-suited for platforms such as Instagram and TikTok. Brands can utilize short-form videos to showcase their offerings in a captivating and imaginative manner.
Streaming Live Video
Live video streaming has gained substantial popularity in MENA, especially during the COVID-19 outbreak. Numerous brands and businesses have utilized live streaming as a means of connecting with their target audience in real-time. This has been a successful method of engaging with clients and fostering brand loyalty.
Video Content That Is Unique To You
In the MENA region, the trend of personalized video content is quickly gaining momentum. This type of content is customized to cater to the specific requirements and preferences of the viewer. For instance, a personalized video message from a brand could address the viewer by their name and provide them with individualized product recommendations.
Video with Interactive Elements
Interactive video content is becoming increasingly popular in MENA as a current trend. This kind of content motivates viewers to engage with the video by answering questions or clicking on interactive components. This is an effective method of maintaining viewer interest and involvement in the content.
To sum up, video marketing is becoming progressively crucial in MENA. To capitalize on this trend, businesses should prioritize crafting captivating video content that strikes a chord with their desired audience. With various options such as short-form videos, live streaming, personalized content, and interactive videos, there are numerous ways to engage with customers through video. If you would like to learn more about this topic, you can get in touch with ddip for further information.
